Media Kit

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ick - The AI-free writing app for B2B content.

ick identifies clichés, buzzwords, tech jargon, and corporate silly-speak to help you say what you really mean. We firmly believe that your brain is the most effective copywriting tool.

However, it’s easy to fall back on unoriginal words and phrases that add little value, overstatements that stretch believability, and jargon that confuses rather than convinces.

ick highlights problematic words and phrases in your content, and instead of rewriting your text for you, the app provides unique and thoughtful feedback and allows you to edit it yourself.

Our stance on Artificial Intelligence for writing

We’re not anti-AI; we use it all the time. However, we believe it’s not suited for B2B content and doesn't make for a great copywriter. It accelerates the spread of clichéd language and fuels a culture of exaggerated, hyper-masculine nonsense.

We believe the most important and unique aspect of ick is its human approach. Matt and Sophie have spent years refining the copy for agency clients, getting rid of tired language and overused phrases. Every word, suggestion, and insight in ick is handpicked to encourage thoughtful editing — the kind that gives writing real style and substance.

ick 1.0 Features

• Check your copy for flagged words and phrases, highlighted in real-time by category.

• Access detailed feedback, “fair use” guidelines, suggested clearer alternatives, and next-step ideas.

• View warning tags for extra context.

• Switch between modes: Dyslexia Friendly, Lightbox, Night Owl, and Serif Switch.

• Copy your work as plain text.

• Download your content as a .txt file.
  

View the ick Roadmap to see what's coming and the ideas we have for the app.

Free Trial and Pricing

2-day free trial – no payment needed. The perfect amount of time to add some copy and see how the app works.

$64 USD/year after the trial. An affordable yearly subscription gives you full access to ick and future updates for one price.

About the Founders

ick is co-founded by B2B marketing agency owners turned SaaS entrepreneurs, Matthew and Sophie Oxley. With decades of experience in marketing, especially B2B marketing for technology companies, they continue to work with a limited number of clients today.

They live as digital nomads with their son, Arlo, on Lanzarote, a small Spanish island off the coast of Africa. ick Ltd is a proudly Scottish business headquartered in Edinburgh.