Write about B2B software like a human.
The Ick App is a writing tool that helps your AI-generated content stand out, feel human, and highlight your product’s value.
How it works
Use your bot to start and your brain to finish your content
Paste your AI-generated love letters and marketing spiels into The Ick App’s editor.
Select your favorite editing modes
Watch it light up like a Christmas tree.
Click on each highlighted word for feedback on why you might want to revise it.
Copy or download your work once you’re happy with it.
“If you're tired of fighting against the ‘buzzword avalanche’ that often plagues business and creative writing, the ick app might be the tool you didn't know you needed.”
Three shades of ick
Catch thousands of words, phrases, and sentence styles that AI loves to use in B2B content (and your audience hate reading).
Such as…
Unoriginal language
AI tends to repeat the same words and phrases. The Ick App highlights them for replacement with something less “everyone else” and more “you.”
Overstated value
You’ve built a product you believe in, so when an LLM calls it “revolutionary,” you agree. But these kinds of value descriptors are often overstated. The Ick App highlights these so you can check you’ve backed it up with examples and value.
Jargon that assumes
There’s a place for jargon, but most of the time, your content is better off without it. Catch those moments of assumed understanding and write in a way that connects with people at every level of the buying funnel.
Editing modes for busy brains
The Ick App is pretty simple, we intended on it being so.
But it’s not without a few features to make editing a little more comfortable.
Dyslexia Friendly
Created in line with the British Dyslexia Foundation’s style guide, Dyslexia Friendly mode increases letter spacing, removes the white background from the editor, and increases line-height to improve readability.
Night Owl
A creative take on dark mode, Night Owl inverts the colors of the ick editor to reduce blue light. Perfect for late-night editing, but just as useful during the day. Use it whenever it works for you.
Lightbox
Created by special request of a Beta Tester with ADHD, Lightbox mode creates a quieter space for editing by reducing the noise around the editor and focusing your attention on the words in front of you.
Serif Switch
A special request from Co-founder Sophie, Serif Switch toggles the font between serif and sans serif so you can read your copy with fresh eyes. It’s a niche trick, but it can help you catch mistakes.
Write in good ol’ plain text
Formatting can be a distraction when focusing on your messaging, and it often doesn’t transfer smoothly to Word Processors or social platforms. We’ve prioritised making it as easy as possible to copy your work as plain text or download it as a .txt file, so you can save it for later.
App User
£8.99
Per Month
Get all the features of the app and use it to your heart’s content for £8.99 monthly. Cancel anytime.
No card required
The Ick List
£1999
One-off payment
Got a project and think our database of words and phrases might be helpful? Buy The Ick List.
App Template
Talk to us
Talk to us for pricing
Want to build your own Ick App? Get a copy of our low-code Bubble.io app.